Cookie Policy

Last updated: February 18, 2026

This Cookie Policy explains how Femellia (“we”, “us”, “our”) uses cookies and similar technologies on our website to ensure the site functions properly, improve your browsing experience, and—subject to your consent—support analytics and marketing purposes.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function, remember preferences, improve performance, and collect information about how the site is used.

2. Cookies and Similar Technologies We Use

We use cookies and similar technologies (such as pixels and tags) for the purposes described below.

a) Essential and Functional Cookies (Always On)

These cookies are necessary for the website to function properly and cannot be switched off. They are used for things like:

Security and fraud prevention
Shopping cart and checkout functionality
Site navigation and basic features

b) Analytics Cookies (Consent-Based)

These cookies help us understand how visitors use our website so we can improve performance and user experience.

We use Google Analytics 4 (GA4) to collect aggregated statistical data about website usage. GA4 is used only with your consent, provided via the cookie banner. GA4 may use cookies or similar identifiers to measure website usage.

c) Marketing and Advertising Cookies (Consent-Based)

These cookies and technologies are used to support advertising, measure campaign performance, and show more relevant ads.

We use Meta Pixel and Meta Ads (Facebook & Instagram) and may use other advertising partners. These tools may use cookies or similar identifiers to:

Measure ad performance (e.g., conversions)
Build audiences for advertising
Show you more relevant ads across platforms

Marketing cookies are used only with your consent, provided via the cookie banner.

3. Third-Party Cookies

Some cookies may be set by third-party service providers we use, such as Shopify, Google, Meta, and other advertising or analytics partners. In such cases, the third parties’ own privacy policies apply.

4. Managing Your Cookie Preferences

When you first visit our website, you will see a cookie banner that allows you to:

Accept all cookies
Reject non-essential cookies
Customise your preferences

Because we do not provide a separate “cookie settings” link in the website footer, you can update your choices by using the cookie banner when it is presented again (for example, on a new visit/session, or after clearing cookies). You can also manage cookies through your browser settings (see section 6 below).

We use Google Consent Mode to adjust how Google tags behave based on your consent choices.

5. Cookie Duration

Session cookies are deleted automatically when you close your browser.
Persistent cookies remain on your device until they expire or are deleted manually.

6. How to Disable Cookies in Your Browser

You can configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling essential cookies may prevent certain website features (such as checkout) from working correctly.

7. More Information and Contact

For more information about how we process personal data, please refer to our Privacy Policy.

If you have questions about this Cookie Policy, contact us at:

Store name: Femellia
Legal entity: RIVELL ECOMMERCE LTD
Company number: 16694867
Phone number: +442080503828
Email: info@femellia.com
Registered address: Suite 6549 Unit 3a, 34-35 Hatton Garden, Holborn, London, United Kingdom, EC1N 8DX
Customer service hours: Mon–Fri, 09:00–17:00 (GMT)