Privacy policy

Last updated: March 12, 2026

Introduction

At Femellia, your privacy is our top priority. We are committed to protecting your personal information and maintaining your trust. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or purchase our products.

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Data We Collect

We may collect the following categories of personal data:

• Name and shipping details: First and last name, shipping address

• Contact details: Email address, phone number

• Payment data: Securely processed by certified providers and not stored by Femellia

• Order information: Order history and purchase preferences

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Purpose and Legal Basis for Processing

We process your personal data to:

• Process and deliver orders (performance of a contract)

• Provide customer support and manage communications (performance of a contract)

• Send updates, promotions, and personalised offers (explicit consent)

• Improve our website and services (legitimate interest)

• Comply with tax and legal obligations (legal obligation)

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Data Sharing

We share your data with third parties only when necessary for:

• Payment processing (e.g., Visa, Mastercard, Apple Pay, Google Pay)

• Shipping via trusted couriers and logistics partners

• Technical operation of the platform (Shopify)

Our store is hosted on Shopify, which processes data in accordance with applicable data protection requirements and Standard Contractual Clauses (SCC).
We also use Google Analytics 4 (GA4) to collect aggregated statistical data about website usage, subject to user consent.

We never sell or share your data with third parties for their own independent marketing purposes.

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International Data Transfers

Some service providers (e.g., Shopify and technology partners) may process personal data outside the EU/EEA. Where this occurs, we use Standard Contractual Clauses (SCC) approved by the European Commission to ensure an adequate level of protection.

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Cookies and Tracking

Our website uses essential technical cookies required for proper functionality and—subject to consent—analytical and profiling cookies.

You can manage your preferences via the cookie banner and consult our Cookie Policy for more details.

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Your Rights

In accordance with the GDPR, you have the right to:

• Access your personal data

• Request correction or deletion

• Restrict or object to processing

• Withdraw consent for direct marketing at any time

• Lodge a complaint with your local data protection authority

To exercise your rights, contact us at: info@femellia.com

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Data Retention

We retain your data only for as long as necessary for the purposes described above, unless longer retention is required by law.

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Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or unlawful disclosure.

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Contact Us

Store name: Femellia
Legal entity: RIVELL ECOMMERCE LTD
Company number: 16694867
Phone number: +442080503784
Email: info@femellia.com
Registered address: Suite 6549 Unit 3a, 34-35 Hatton Garden, Holborn, London, United Kingdom, EC1N 8DX
Customer service hours: Mon–Fri, 09:00–17:00 (GMT)