Privacy policy

Last updated: February 10, 2026

Introduction

At Femellia, your privacy is our top priority. We are committed to protecting your personal information and maintaining your trust. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or purchase our products.

Data We Collect

We may collect the following categories of personal data:

First and last name and shipping address
Email address and phone number
Payment data (securely processed by certified providers and not stored by Femellia)
Order history and purchase preferences

Purpose and Legal Basis for Processing

We process your personal data in order to:

Process and deliver orders (performance of a contract)
Provide customer support and manage communications (performance of a contract)
Send updates, promotions, and personalised offers (explicit consent)
Improve our website and services (legitimate interest)
Comply with tax and legal obligations (legal obligation)

Data Sharing

We share your data with third parties only when necessary for:

Payment processing (e.g., Visa, Mastercard, Apple Pay, Google Pay)
Shipping via trusted couriers and logistics partners
Technical operation of the platform (Shopify)

Our store is hosted on Shopify, which processes data in accordance with applicable data protection requirements and Standard Contractual Clauses (SCC).
We also use Google Analytics 4 (GA4) to collect anonymous statistical data about website usage, subject to user consent.

We never sell or share your data with third parties for their own independent marketing purposes.

International Data Transfers

Some service providers (e.g., Shopify and technology partners) may process personal data outside the EU/EEA.
Where this occurs, we use Standard Contractual Clauses (SCC) approved by the European Commission to ensure an adequate level of protection.

Cookies and Tracking

Our website uses essential technical cookies required for proper functionality and, subject to consent, analytical and profiling cookies.
You can manage your preferences via the cookie banner and consult our Cookie Policy.

Your Rights

In accordance with the GDPR, you have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Withdraw consent for direct marketing at any time
Lodge a complaint with your local data protection authority

To exercise your rights, contact us at: info@femellia.com

Data Retention

We retain your data only for as long as necessary for the purposes described above, unless longer retention is required by law.

Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or unlawful disclosure.

Contact Us

Trade name: RIVELL ECOMMERCE LTD
Trade number: 16694867
Phone number: +442080503828
Email: info@femellia.com
Physical address: Suite 6549 Unit 3a, 34-35 Hatton Garden, Holborn, London, United Kingdom, EC1N 8DX
Customer service hours: Mon–Fri, 09:00–17:00 (GMT)